Season One Finale – Takeaways, Highlights, and Lessons Learned

This episode of the Partner4Leads Biz Podcast features takeaways, highlights and lessons learned from my first six interviews for the podcast.

Will Schaub, WillServ Business Solutions

My longtime friend Will talks a good deal about our big "why." Here are my favorite talking points that Will shared.

Your why has to be bigger than the what Your why can change (Will's did) The why becomes part of the story we share with our prospects, clients and community Starting your own business can actually be less stressful than the alternative

Duleep Pillai, Veltec Networks

Duleep is in the business of managed IT services. Here are the noteworthy bits he shared in our conversation.

Outsourcing helped Duleep move from being a one-man show toward building his business He outsourced the skills that he’s not good at Duleep found a marketing consultant partner that has a managed IT services background. This consultant truly understands Duleep’s business

Philip VanDusen, Verhaal Design (Part 1)

Philip is the Principal of Verhaal Brand Design, a strategic design & brand consultancy. He shared these points on growing his email list to 10,000 subscribers.

His content marketing started with a biweekly newsletter You don’t want to build your brand on borrowed land An email list is gold, because we own it Email subscribers Tend to be the people who self-select, and who become part of your your tribe Pro Tip: pop-ups are “incredibly effective.” Philip gets 85% of signups from his website pop-ups

Philip VanDusen, Verhaal Design (Part 2)

In his second appearance on the podcast, Philip talks about his YouTube subscriber milestone of 128,000 subscribers!

Just getting started and evolving as you go along is a better approach than "analysis paralysis. When you start, you’re going to suck, but you’ll improve as you go along He's a believer in experimentation When you find something that works, do it that way YouTube has done more to build his email list than anything else. He always ends his videos with thanking viewers and inviting to signup for newsletter. This has created an exponential rise in signups

Kerrie Brandau, Salonch

Kerrie is longtime friend and longtime salon professional. She and her husband recently entered the world of mobile apps. Here's the territory covered in my conversation with her.

She bought a salon during the dotcom boom, but her vision wasn’t aligned with existing staff After 2 years, the salon was without a staff, as she and her husband started over with new hires. She says this was a scary time Scary is a motivator for Kerrie, but type of scary she doesn’t like, is looking back and going, “I never tried, I never pursued my dreams… what if, what if…" "We're our own customers. We’ve experienced the pain point." –Kerrie on the Salonch app She and her husband used their own people (salon pros and musicians) for their product launch video, instead of following the recommendation to hire actors. It worked! Post development and post launch, it felt like nothing had changed. The work continues. Jason Resnick, Freelance Web Developer   Jason helps freelancers build recurring revenue to live their business. He does this by teaching them to specialize. Here are the highlights of our chat. He has a great partner in his wife! Helps established online businesses increase revenue by shortening time to first sale and increasing lifetime customer numbers To become a successful freelancer, he had to ask himself, "What do I like, who do I like working with, who do I not working with." Focus in on what and with whom you want to work. Have conversations with these people. As a generalist, referrals will come from the wrong people and will be for the wrong type of prospects Balancing his freelance business with his personal brand business is a work in progress But he finds there’s a lot of overlap. Always keep your focus in mind. Why did you get into what you got into in the first place? If you need to write your why down on a post-it note for our computer screen, do it. Use this as a compass.

Season two will likely return in January 2019. Stay tuned, and thanks for listening!

Related Episodes Episode 11: Helping Freelance Web Designers Niche Down – Jason Resnick Episode 9: Connecting Salon Professionals and Salons – Kerrie Brandau Episode 8: Philip VanDusen – Sharing Years of Brand Design Expertise on YouTube Episode 7: How Philip VanDusen Got His First 10k Email Subscribers Episode 6: Aligning Business, Dreams and Financial Goals–Duleep Pillai Episode 5: Finding Success in Sales and Insurance Solutions–Will Schaub RESOURCES DIY Referral Group Email Course More Business Resources

 

This episode of the Partner4Leads Biz Podcast features takeaways, highlights and lessons learned from my first six interviews for the podcast.

Will Schaub, WillServ Business Solutions

My longtime friend Will talks a good deal about our big "why." Here are my favorite talking points that Will shared.

Your why has to be bigger than the what Your why can change (Will's did) The why becomes part of the story we share with our prospects, clients and community Starting your own business can actually be less stressful than the alternative

Duleep Pillai, Veltec Networks

Duleep is in the business of managed IT services. Here are the noteworthy bits he shared in our conversation.

Outsourcing helped Duleep move from being a one-man show toward building his business He outsourced the skills that he’s not good at Duleep found a marketing consultant partner that has a managed IT services background. This consultant truly understands Duleep’s business

Philip VanDusen, Verhaal Design (Part 1)

Philip is the Principal of Verhaal Brand Design, a strategic design & brand consultancy. He shared these points on growing his email list to 10,000 subscribers.

His content marketing started with a biweekly newsletter You don’t want to build your brand on borrowed land An email list is gold, because we own it Email subscribers Tend to be the people who self-select, and who become part of your your tribe Pro Tip: pop-ups are “incredibly effective.” Philip gets 85% of signups from his website pop-ups

Philip VanDusen, Verhaal Design (Part 2)

In his second appearance on the podcast, Philip talks about his YouTube subscriber milestone of 128,000 subscribers!

Just getting started and evolving as you go along is a better approach than "analysis paralysis. When you start, you’re going to suck, but you’ll improve as you go along He's a believer in experimentation When you find something that works, do it that way YouTube has done more to build his email list than anything else. He always ends his videos with thanking viewers and inviting to signup for newsletter. This has created an exponential rise in signups

Kerrie Brandau, Salonch

Kerrie is longtime friend and longtime salon professional. She and her husband recently entered the world of mobile apps. Here's the territory covered in my conversation with her.

She bought a salon during the dotcom boom, but her vision wasn’t aligned with existing staff After 2 years, the salon was without a staff, as she and her husband started over with new hires. She says this was a scary time Scary is a motivator for Kerrie, but type of scary she doesn’t like, is looking back and going, “I never tried, I never pursued my dreams… what if, what if…" "We're our own customers. We’ve experienced the pain point." –Kerrie on the Salonch app She and her husband used their own people (salon pros and musicians) for their product launch video, instead of following the recommendation to hire actors. It worked! Post development and post launch, it felt like nothing had changed. The work continues. Jason Resnick, Freelance Web Developer   Jason helps freelancers build recurring revenue to live their business. He does this by teaching them to specialize. Here are the highlights of our chat. He has a great partner in his wife! Helps established online businesses increase revenue by shortening time to first sale and increasing lifetime customer numbers To become a successful freelancer, he had to ask himself, "What do I like, who do I like working with, who do I not working with." Focus in on what and with whom you want to work. Have conversations with these people. As a generalist, referrals will come from the wrong people and will be for the wrong type of prospects Balancing his freelance business with his personal brand business is a work in progress But he finds there’s a lot of overlap. Always keep your focus in mind. Why did you get into what you got into in the first place? If you need to write your why down on a post-it note for our computer screen, do it. Use this as a compass.

Season two will likely return in January 2019. Stay tuned, and thanks for listening!

Related Episodes Episode 11: Helping Freelance Web Designers Niche Down – Jason Resnick Episode 9: Connecting Salon Professionals and Salons – Kerrie Brandau Episode 8: Philip VanDusen – Sharing Years of Brand Design Expertise on YouTube Episode 7: How Philip VanDusen Got His First 10k Email Subscribers Episode 6: Aligning Business, Dreams and Financial Goals–Duleep Pillai Episode 5: Finding Success in Sales and Insurance Solutions–Will Schaub RESOURCES DIY Referral Group Email Course More Business Resources