223: Eye Know | Terence Reilly, OLTA and the Art of the Creator Protocol

Terence Reilly is the co-founder and CEO of OLTA, one of the 12 founding teams forming the Techstars Web3 accelerator class of 2023.

OLTA is a protocol for creators and studios to create dynamic media, pushing the boundaries from generative art into interactive art and story. OLTA brings this all to life through dynamic NFTs which enable collectors to determine the outcome of the artwork over time.

Before co-founding OLTA with George Baldwin in 2021, Terence spent 20 years working on 3D character animation projects, including the movies Jurassic World, Iron Man 2, and Paul & Chappie with clients such as Disney, Sony, Google and Aardman, the Academy Award-winning animation studio.

In this episode, Terence and Pete Townsend explore the relationship between art and technology before diving into the deep first-hand experience that Terence has with the problem that OLTA is solving for creative coders and studios.  Terence and Pete also talk through some examples of the OLTA protocol in action, the big opportunity that is the global art market, and what keeps Terence moving through the ups and downs of being a startup founder.

LINKS:

Learn more about OLTA

Connect with Terence Reilly on LinkedIn and Twitter

Follow OLTA on LinkedIn and Twitter

Episode title inspired by ‘Eye Know’ by De La Soul ft. Otis Redding

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