Welcome to Money Talks – a series of interviews with me Liam Halligan, Economics and Business Editor of GB News.

 

In this episode, I talk to advertising industry legend Martin Sorrell. After working at Saatchi and Saatchi group during the 1980s, Sorrell then set up the world's largest advertising and PR group - WPP. 

 

Since leaving WPP, Sorrell has set up yet another business, S4 Capital, which is focused entirely on digital advertising - this at a time when digital advertising now accounts for the majority of the world's multi-billion-pound global advertising spend.




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