Money Talks: How to build a sports business

Newspaper sports pages have - in recent years - often read more like business sections with reports of mergers, acquisitions and well-funded startups trying to steal market share. But those deals tend to be structured with the interests of team bosses and players in mind, rather than the fans. That got the “Money Talks” team wondering: where does the balance lie between commercial imperatives in sport and fan support? 

On this week’s podcast, hosts Mike Bird and Alice Fulwood draft in The Economist’s resident sports geek Arjun Ramani to examine what makes a good sports business. The deputy commissioner of the National Basketball Association, Mark Tatum, tells them how to structure a league to keep fans engaged. And Chatri Sityodtong, the founder of martial arts league ONE Championship, explains how to make money from those fans. But Bobby Sharma, the founder of Bluestone Equity Partners, says the rules of the game are changing as younger fans turn to streaming services rather than cable. 

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