Money Talks artwork

Brands target young Chinese via social media| Money Talks

Money Talks

English - October 17, 2019 19:37 - 2 minutes
Business News Business News business money finance banking currency stocks politics economy economics analysis Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


China makes up about one-third of all global spending on luxury goods. But as the Chinese economy slows, big-name luxury brands are rethinking their marketing strategies by targeting wealthy millennials looking for big bargains. And as Sandy Huang reports, they're tapping into social media for help.
#OnlineShopping #SocialMedia #LuxuryBrands