Brands target young Chinese via social media| Money Talks
Money Talks
English - October 17, 2019 19:37 - 2 minutesBusiness News Business News business money finance banking currency stocks politics economy economics analysis Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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China makes up about one-third of all global spending on luxury goods. But as the Chinese economy slows, big-name luxury brands are rethinking their marketing strategies by targeting wealthy millennials looking for big bargains. And as Sandy Huang reports, they're tapping into social media for help.
#OnlineShopping #SocialMedia #LuxuryBrands