How-To: Using Deadlines to Your Advantage

Deadlines, whether they are real or artificial, can be incredibly powerful fundraising tools. Donors are as procrastination-prone as anybody else, and a properly utilized deadline can create a compelling sense of urgency and make the donor feel like they made a meaningful contribution at an important time. On today's "How To" episode of the Money in Politics podcast, Andrew shares how campaigns can make the most of their next fundraising deadline while avoiding some major, but all-too-common, pitfalls.