The Multiplier Effect: Professor Gemma Calvert, Nanyang Technological University
MONEY FM 89.3 - Prime Time with Howie Lim, Rachel Kelly & Finance Presenter JP Ong
English - April 11, 2018 13:13 - 18 minutes - 16.7 MBInvesting Business News Business News Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
What if, there was a "Buy Button" deep in the recesses of a part of your brain that is being pushed by Big Brands? What if every choice you made when it came to buying and selling that you thought was rational, was actually strongly influenced by unconscious biases? Cognitive neuroscientist Professor Gemma Calvert from the Nanyang Business School talks about how neuroscience can be used in marketing and audience engagement.
See omnystudio.com/listener for privacy information.
What if, there was a "Buy Button" deep in the recesses of a part of your brain that is being pushed by Big Brands? What if every choice you made when it came to buying and selling that you thought was rational, was actually strongly influenced by unconscious biases? Cognitive neuroscientist Professor Gemma Calvert from the Nanyang Business School talks about how neuroscience can be used in marketing and audience engagement.
See omnystudio.com/listener for privacy information.