How You Can Attract and Keep Customers and Clients Forever
Monday Morning Radio
English - April 06, 2020 03:08 - 47 minutes - 88.5 MB - ★★★★★ - 30 ratingsBusiness Society & Culture mmm williams advertising business entrepreneurs marketing mmr rotbart small Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
More than a decade ago, Robbie Kellman Baxter – a graduate of both Harvard University and the Stanford Graduate School of Business who worked as a strategy consultant at Booz-Allen & Hamilton – coined the phrase “The Membership Economy” to describe the trend of consumers to embrace subscription-based products and services.
Popular examples include: Stitch Fix, Dollar Shave Club, Netflix, BarkBox, and Freshly.
Now, in her just published book, The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave, Baxter details how any business – big or small – can create and attract membership clients and keep them for a lifetime.
Especially as people hunker down in response to COVID-19, Baxter, founder of the consulting firm, Peninsula Strategies, tells host and award-winning reporter Dean Rotbart that subscription-based business models are proving invaluable.
To purchase a copy of The Forever Transaction, click here.To order fresh-roasted coffee from Creature Coffee, click here.
Photo: Robbie Kellman Baxter, Peninsula Strategies
Posted: April 6, 2020
Monday Morning Run Time: 47:41