Creatives Can Get a Head Start on the Competition If They Don’t Get Cold Feet
Monday Morning Radio
English - May 10, 2021 00:22 - 25 minutes - 46.1 MB - ★★★★★ - 30 ratingsBusiness Society & Culture mmm williams advertising business entrepreneurs marketing mmr rotbart small Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
For those of us who make our livings relying on effective communications, the correct choice of words is essential.
Dr. Per-Olof Hasselgren, a professor of surgery at Harvard Medical School, has studied the relationship between human anatomy and English-language phraseology. It’s extensive.
In his book, “Body Language — From Head to Toe,” Dr. Hasselgren dissects 2,000 idioms, words, and expressions containing body parts.
Host and award-winning journalist Dean Rotbart, who interviewed Dr. Hasselgren in March 2016, says his amusing book is not only eye-opening, it will also give creatives a head start on becoming superior wordsmiths. A Best of Monday Morning Radio encore.
Photo: Dr. Per-Olof Hasselgren, “Body Language — From Head to Toe”
Originally Posted: March 27, 2016
Best of Monday Morning Radio Update: May 10, 2021
Monday Morning Run Time: 25:10