To obtain power and influence, you don’t need wealth or privilege.

Better yet, anyone can become widely known and respected if they can generate a compelling idea and communicate it effectively.

That is the conclusion of Robert L. “Bob” Dilenschneider, an author, historian, and legendary strategic communication advisor who has been studying and dissecting the elements of power and influence for more than four decades.

Bob, who is best known as the founder of the acclaimed consultancy, The Dilenschneider Group, is the author of the newly released book The Ultimate Guide to Power & Influence: Everything You Need to Know.

The seminal book arms its readers with intellectual, technical, and moral weapons — essential tools in the increasingly competitive and ever-evolving business world.

“Acquiring both power and influence is crucial to advancing not only your personal interests but also a more prosperous society at large,” Bob writes.

This week, Bob shares with Monday Morning Radio hosts Maxwell and Dean Rotbart the surprisingly simple method to get others to listen to and follow you.

Other Popular Books From Robert L. Dilenschneider:

The Public Relations Handbook (Edited)

Decisions: Practical Advice from 23 Men and Women Who Shaped the World

50 Plus!: Critical Career Decisions for the Rest of Your Life

Nailing It: How History’s Awesome Twentysomethings Got It Together

Photo: Robert L. “Bob” Dilenschneider, The Dilenschneider Group
Posted: September 18, 2023
Monday Morning Run Time: 37:28
Episode: 12.11