On Saturday, the first day of the NBA Playoffs, NBA Top Shot announced two huge marketing campaigns to reward new and existing collectors with Dapper Credits.


The most significant campaign is a $50 match on any purchase for new NBA Top Shot users until next weekend, which has come with paid Facebook and Instagram ads for Top Shot encouraging users to sign up. 


On this episode of the MomentRanks Podcast, host Max Minsker (@MaxMinsker) explains what the Top Shot marketing campaigns mean for the state of the market, and considers if the campaigns will create enough demand (new users) to off-set the recent influx of supply (dozens of 40,000+ Moments).


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Follow Max Minsker on Twitter: @MaxMinsker


Follow MomentRanks on Twitter: @MomentRanks


Edited by Christian Hardy: @ByHardy


Music by Soulker.


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