Aliza Friedlander | Kid Going to School in Underwear Developing a PR Strategy | Breakdown w Bethany on MomCave LIVE

What happens when a mom goes back to work and leaves Dad in charge? Aliza Friendlander's well-meaning husband sent her four-year-old daughter to school in her underwear... with no pants on top! What could have been a humiliating #momfail was turned into a hilarious PR opportunity by Aliza and her good-natured husband. Bethany interviews Aliza on this episode of The Breakdown with Bethany on MomCave LIVE about how it happened and how mompreneurs can develop their own PR strategy.

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Here's a bit of a transcript. You can read the full interview at MomCaveTV.com:

Bethany:
Hey, and welcome back to another episode of The Breakdown with Bethany. Today’s guest is not only an awesome mother of two little girls, a writer, editor, and social media wiz, but she’s also my friend. I met Aliza Friedlander on Clubhouse and we instantly hit it off. We were both writers and editors in the parenting space, and we have a lot to say on working motherhood, raising kids, and everything and anything in between. You might even recognize Aliza after the first story she tells about a post that went viral years ago. I was so surprised to find out that this was her family. And honestly, I still am laughing about it. So if you love the interview, be sure to like and subscribe. And I can’t wait to bring you guys more great parenting content. Check it out.

Bethany:
Aliza, thank you so much for joining me. I’m thrilled you’re here because we’re friends. So we met on social media, but people actually might know you. And I was surprised to find this out too, even though we’ve known each other for a few months. Can you tell us all about how you went viral?

Aliza Friendlander:
Oh my God. Yes. So it is, I swear, the gift that’s still giving. My daughter is now five and a half. This happened when she was three. So I was a stay-at-home mom for many, many years. Before I had kids, I was a TV producer and I transitioned out of that, got a Master’s in emerging media, had kids, stayed home. And then probably two years into my stay-at-home mom journey, felt like I wanted a little something more for myself. So I got into some writing for a very hyper-local magazine here in the Maryland area, and freelanced there for a while and then ended up getting brought on part-time as a senior..

Read the full interview at MomCaveTV.com: