Mobile Marketing Minute with Rob Woodbridge and Greg Hickman artwork

MMM #006: How to use mobile search to grow your business

Mobile Marketing Minute with Rob Woodbridge and Greg Hickman

English - August 07, 2014 11:03 - 49.3 MB Video
Business mobile marketing tactics sms strategy rob woodbridge greg hickman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: MMM #005: How to bring email into your mobile marketing strategy...properly
Next Episode: MMM #007: How and when to use mobile advertising to grow your business

Mobile search is SO different than the search we've come to know on our desktops for two reasons: The first is that your customer is closer to intent (by that I mean they have money in hand and are looking to spend it). The second is they arrive on your site via their mobile and give you valuable notice as to what they are interested in. 


 


Greg gives tactics on how to begin using the power of mobile search to achieve great results with a little bit of effort. Oh, and if you are thinking  about skipping this "whole mobile thing" or think "pinch and zoom" is a strategy, the last 2 minutes are for you.