MMM #004: How to sell mobile into your organization...the right way
Mobile Marketing Minute with Rob Woodbridge and Greg Hickman
English - July 24, 2014 11:36 - 51.8 MB VideoBusiness mobile marketing tactics sms strategy rob woodbridge greg hickman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: MMM #003: The four pillars of your mobile marketing strategy
Being "the mobile gal/guy" is sometimes lonely. There are few that really grasp the reach and impact mobile is having on every single business. If they did understand, you - the mobile soothsayer - would actually run the company. That's how important it is from this point and going forward. Am I right?
Marketing mobile INSIDE the organization is as important - if not more - in the early stages of a mobile marketing strategy.
The problem is that there is a gap between identifying a need for mobile and being able to convince others in your organization of its importance. Have no fear, you aren't alone and this episode helps identify the key things that must be done internally to bring mobile into a business properly.