How mobile broke marketing & why it will fix it
Mobile Marketing Minute with Rob Woodbridge and Greg Hickman
English - February 19, 2015 21:07 - 41.7 MB VideoBusiness mobile marketing tactics sms strategy rob woodbridge greg hickman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Privacy re-imagined for the mobile age
It may seem odd that we think that mobile broke marketing but it did. Honestly. The reasons are plentiful but this is a natural occurrence in the evolution of the craft of marketing. Each new shift brings with it this type of creative destruction - think about the shifts that have occurred as we moved from print to radio to television to the web to mobile. Each step along this path has been met with a total change in the way we market - mobile is no different yet it is the most disruptive because it is mobile.
Good and confused? Watch on.