Beacons will make a big impact in 2015
Mobile Marketing Minute with Rob Woodbridge and Greg Hickman
English - January 15, 2015 13:18 - 66 MB VideoBusiness mobile marketing tactics sms strategy rob woodbridge greg hickman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 7 mobile marketing predictions for 2015
Next Episode: 2015 will finally be the year of social...payments
This is our first (of seven) dives into our 2015 predictions (watch the overview here) and we start with beacons. Those little peel-and-stick bluetooth transmitters that emerged in the second half of 2014 in retail will go far beyond their origins in 2015. We both weigh in on where we think they will be by the end of the year and what the industry will look to them to do - beyond pushing deals and annoying customers.