8 mobile analytics tools to convert browsers to buyers
Mobile Marketing Minute with Rob Woodbridge and Greg Hickman
English - October 09, 2014 11:28 - 69.8 MB VideoBusiness mobile marketing tactics sms strategy rob woodbridge greg hickman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: How to use mobile coupons if you are not a discounter
Next Episode: The top 5 SMS platforms for agencies
Greg brings a great overview of the tools he used at Cabela's in order to understand their customer flow - from interest to purchase - and what influenced their buy decisions. Knowing how far people travel to get to a store or the influence of discounts on certain products or having the right offer that brings them from the food court to your store are essential today. The tools and tactics we talk about in this episode helps to demystify this process.
It isn't rocket science but it may feel like it sometimes. Our goal is to set you on a path that will help you more effectively convert the customers and potential customers you are already paying to reach. Close the loop with some of these suggestions.