Emotional storytelling with Mobile - Help for Heroes

Mobile Journalism Show

English - April 28, 2017 21:50 - 19 minutes - 37 MB - ★★★★★ - 2 ratings
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Previous Episode: Is the media under threat? Mojocon founder Glen Mulcahy on the state of mojo and the upcoming conference.

Next Episode: New research shows interviewees may prefer mojo - Panu Karhunen

Help for Heroes was ranked the number 1 brand for emotional storytelling in the Aesop survey 2016. Communications Director, Robin Punt, explains how they are using videos shot on mobile phones to help achieve this.

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