Ep. 39 - Marlabs w/ Chief Digital Officer Peter Grambs and Jordan Bryant on the Mobile First Podcast

As Chief Digital Officer, Peter Grambs  is responsible for the all the digital initiatives at Marlabs, including the Digital practice which covers AI, IoT, Big Data, and Salesforce.com. This includes new business development and marketing as well as delivery assurance and support. Main focus areas include supporting the digital enterprise, digital transformation, and helping Marlabs’ clients achieve greater business value through the emerging digital technologies.

Here are the highlights of our conversation with our guest:

What makes Peter go is helping his customers, delivering something which will help their business, leveraging on technology and putting together the puzzle which makes up people, process and technology to come up with a solution which will make their clients business better. At the end of the day, it excites him to see this happen. Peter grew up in the Washington area and went to law school with the intent to enter politics but during the time that he was working in Congress for a Congressman, he realized that what they were doing wasn’t all that great to the point that he was asked to do things which he shouldn’t be doing. He left this for a more ethical job and went to business school, majoring in Finance. Influenced by his father, he then found his passion in technology through their boutique IT company.Peter had always liked being in the lead area of technology as he believes that digital is simply exploding in our economy right now. It is a perfect storm (in a good way) with big data in one hand and the technology on the other. In the past, people look at data as a tactical nuisance which is difficult to manage but now they realize that it is a strategic asset and has great benefits when you analyze and unlock its value.Use cases abound and are all around us. In retail, it’s understanding customer experience and what the customer is interested in, so that you can start predicting patterns and have productive conversations with them. These can also be used in financial services, fraud detection, geographic behavior, in medicine, entertainment, auto manufacturing – just about in any facet of the business, big data can be leveraged to start making better decisions to make great customer experience. It’s all about collecting the data so you can start applying the higher level analytics and IA to it. In terms of application, some firms have been able to apply big data analytics affectively but for a large part, people are just beginning to understand the opportunity that is out there. It going to be pervasive that data is attainable and is not hard to implement because we are getting more practitioners in the industry and this will be a core service in the business.Marlabs is currently working on MAdvisor, their AI platform that pulls together the pieces of the puzzle which include algorithms and big data intake in a relatively short amount of time to produce useful information from used cases. It will enable them to, in a couple of weeks, show a client insights which are locked up in their data.