MDM Podcast Episode 29 - The state of eCommerce advertising and the impending eCommerce credit reckoning (with Taylor Holiday)

Mobile Dev Memo Podcast

English - November 23, 2022 01:25 - 47 minutes - 108 MB - ★★★★★ - 13 ratings
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Previous Episode: MDM Podcast Episode 28 - SKAdNetwork 4.0 is live. What does that mean for mobile advertising? (with Alex Bauer)

Next Episode: MDM Podcast Episode 30 - A brief history of digital privacy legislation (with Jessica Lee)

In this episode of the Mobile Dev Memo podcast, I speak with Taylor Holiday, the CEO and founder of the Common Thread Collective, an eCommerce growth agency. Taylor and I discuss the general state of eCommerce advertising, what happened within the eCommerce category in Q3 and what he sees happening now in Q4.

We also speak about the coming reckoning in the eCommerce advertising debt market (with background on what this is!), misconceptions about how Apple's App Tracking Transparency (ATT) privacy policy impacts eCommerce advertising, and the nature of setting direct response advertising budgets.

Common Thread company publishes a regular newsletter containing recent eCommerce advertising performance data.

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@taylorholiday