News & Views Episode 24: Live from MJBizCon - Industry leaders join forces to tackle marketing challenges
MJBiz News & Views
English - December 26, 2019 20:32 - 12 minutes - 8.95 MB - ★★★★★ - 9 ratingsBusiness News News Business Investing b2bcannabis cannabis cannabisindustry cannabiz investment marijuana marijuanab2b marijuanabiz marijuanaindustry marijuananews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: News & Views Episode 23: Live from MJBizCon - How to succeed with hemp
Advertising and marketing opportunities for the cannabis industry have been severely limited by a mishmash of market-specific rules.
But a new association, informally known as the Cannabis Marketing Group, is looking to overcome those challenges.
In this special episode of News & Views - recorded at MJBizCon in Las Vegas - Jesse Burns, sales and marketing director for Sweet Grass, and Julia Bright, marketing director for Wana Brands, sat down with Marijuana Business Daily's vice president of external relations, Chris Day, to discuss:
Why they saw a need for a group such as this. What the group's goals are for identifying and strengthening marketing opportunities. How new research sponsored by the group will help cannabis companies understand and better reach their customers.Subscribe to our podcasts on iTunes, Stitcher and here on our site!