The holidays are just around the corner and so is the shopping season. On this episode I sit down with psychology student and friend Tiffany Camacho to speak about the psychology behind consumerism. We speak on marketing strategies advertizers use to lore us into shopping for what we dont need, the pressures of fitting in and creating a person around the items we buy, the values we place on items and emotional shopping. We also explore a few tips and tricks to think about and employ when you go shopping: "Do I really need this?"

Resources:

How Stores Track your Shopping Behaviour:

https://www.youtube.com/watch?v=jeQ7C4JLpug

What's Behind American Consumerism?:
http://www.apa.org/monitor/2008/07-08/consumerism.aspx

Be a better shopper:

https://lifehacker.com/5944906/be-a-better-shopper-how-to-save-money-make-quick-decisions-and-write-good-reviews

7 Ways to be an Educated Consumer:

http://money.allwomenstalk.com/ways-to-become-an-educated-consumer