The New Sports Fan: Innovation and Data

SSAC

English - September 01, 2021 15:18 - 47 minutes - 86.7 MB - ★★★★★ - 11 ratings
Sports interview entrepreneurship business health leadership news comedy entrepreneur culture politics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Show Not Tell: Sports Storytelling

Next Episode: Getting a Handle on Social Media: How Data is Engaging GenZ without Losing GenX

Valerie Camillo - President of Business Operations, Comcast Spectacor

Marie Donoghue - VP of Global Sports Video, Amazon

Jessica Gelman - CEO, Kraft Analytics Group

Alison Overholt (moderator) - General Manager, Oprah Daily

In 2021, precedent is not a predictor of who fans are or what they want. Learn how leading executives from the most forward thinking organizations in sports (Amazon, Comcast and KAGR) are using data to understand how to attract new fans, create new experiences, and take advantage of lessons learned during the pandemic. In the past year, the in-person and viewing experience has been forced to accelerate 5 years. Teams, leagues, and media companies are innovating to cater to the next generation while continuing to attract their longstanding supporters. At Amazon, Marie Donoghue has accelerated product innovation for viewers and creatively built rights deals with the EPL, NFL, teams, and more. A savvy and impactful team president of the Flyers, Valerie Camillo is resetting how teams in the NHL approach fans and use data. And, KAGR is the technology and strategic backbone helping industry leaders like the NFL and HBSE understand their fans, create new data, and define changing fan dynamics.