Scoring Sponsorships: Metrics to Maximize Brand Value (Presented by Hookit)

Adam Grow – COO, KORE Software

Scott Tilton – Co-Founder & CEO, Hookit

Joe Ruggiero – VP, Strategy & Business Development

Rahul Kadavakolu – Executive Director of Global Branding & Marketing, Rakuten

Ian Fitzpatrick – Head of Global Content & Digital Marketing

Warren Zola (Moderator) – Executive Director, Boston College Chief Executives Club

With most aspects of our daily lives featuring advertising or sponsorships of some kind, it is increasingly difficult for brands to quantify and attribute the value that they get out of specific sponsorships. Traditional metrics like sales and clicks have become complicated by both improved technology and bad actors, and the time it takes to see meaningful results can vary widely. With more organizations focusing on data to drive strategic decisions, sports organizations seeking partners need to provide more than simply anecdotal evidence of what brands can stand to gain. This panel will feature discussion of what outcomes matter most to brands, how sports organizations value partnerships, and how more robust data can help inform decisions on both sides of the table regarding who they choose to partner with and in what way.