Press Any Key to Start: How to Build an Esports Brand

SSAC

English - May 31, 2020 14:15 - 57 minutes - 106 MB - ★★★★★ - 11 ratings
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Casey Chafkin - Chief Revenue Officer and Co-Founder, Skillz Inc.

David Higdon - Global Head of Communications, Esports for Riot Games

Nicole LaPointe Jameson - CEO, Evil Geniuses

Saj Cherian (Moderator) - Partner, Kynetic

In 2019, The Overwatch League was the only major sports league to show a rise in television viewers from the 18 to 34-year-old demographic. However, despite Esports’ exponential year-over-year growth, it has struggled with cultivating strong and lasting brands. In order to do so, Esports businesses must build solid and sustainable brands to endure rapid shifts in game popularity and determine how to leverage their platforms, both online and offline. As the industry is still evolving, there is no one right answer on how to go about creating, maintaining and growing a brand in the Esports industry. In this panel, industry thought leaders from a variety of Esports businesses will discuss how they have chosen their unique path for their brand, how they generate success, and how they attract and maintain fans and customers.