OK, Zoomer: How Data Can Win Back Gen Z

SSAC

English - July 07, 2022 21:16 - 59 minutes - 108 MB - ★★★★★ - 11 ratings
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Bo Han - Founder & CEO, Buzzer

Omar Raja - Commentator, Digital and Social Content, ESPN

Tim Clark - SVP & Chief Digital Officer, NASCAR

TJ Adeshola (moderator) - Head of U.S. Sports, Twitter

For generations sports have relied on children inheriting their fandom from their parents or from participation in youth sports. For Gen Z, however, that may not be the case. According to a recent study, 23 percent of respondents ages 25 and below said they are passionate sports fans, compared to 42 percent of millennials. Yet, not all hope is lost, as some companies have thrived in reaching this younger demo. As sports compete for Zoomers' screens, successful marketers are turning to behavioral science and analytics to reach the youngest sector of sports fans before it's too late. Learn how leaders from Twitter, Buzzer, NASCAR, and ESPN entice young fans and engage with GenZ.