Data is the New Black: Building Data-Driven Organizations

Maryann Turcke – COO, NFL

Amy Howe – President of Ticketmaster, North America

Jessica Gelman – CEO, Kraft Analytics Group

Mike Zarren – Assistant GM & Team Counsel, Boston Celtics

Michele Steele (Moderator) – Studio Anchor & Reporter, ESPN

Traditional management principles need to be revised—data is shaping the way in which best-in-class organizations build teams, drive strategy, maximize revenue, and create culture. What are the challenges in acquiring and analyzing data in sports? How can organizations be best structured to ensure consistency of data across the organization and the ability sift through endless quantities of information to define impactful insights about their businesses? This panel brings together industry leaders who have led, are leading, and are at the forefront of redefining how data can be the heart of decision-making and innovation.