Ihitashri Shandilya on Preserving the Heritage Art Form of Mithila Paintings (Madhubani Paintings)
Better Business Founder
English - January 28, 2021 14:40 - 29 minutes - 27.4 MB - ★★★★★ - 2 ratingsEntrepreneurship Business Arts Fashion & Beauty business development fashion business fashion entrepreneur sustainable development Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
ON Madhubani Paintings also known as Mithila Paintings, an Ancient Art Form practiced by Women (2:59)
ON Ihita’s late Grandmother using this form of Art as a tool to bring a change in this part of the world (4:24)
ON learnings from spending childhood at Grandmother’s NGO (4:53)
ON the realization of the challenges of being women and continuing the work of her Grandmother (5:55)
ON looking for more sustainable sources of revenue (8:18)
ON the idea of evolving from an NGO to a Social Enterprise in order to help the system support the artisans in a way that they support our existence on this planet (9:07)
ON adding value and meaning to corporate gifting (10:25)
ON using artisans work onto fashion items (12:16)
ON the challenges of switching from NGO model to a social business model & change of mindset (15:19)
ON a hybrid model to support the vision (19:03)
ON MITHILAsmita international expansion (21:00)
ON Ihita definition of success: creating a system that holds the vision of creating sustainable livelihood for artisans and their creativity (22:45)
ON Ihita’s vision of the world for her children: knowledge and appreciation of traditional art forms as the expression of timeless beauty and emotion (24:29)
ON MITHILAsmita near future development: international expansion (26:48)
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CONNECT WITH Ihita Shandilya
MITHILAsmita: https://www.mithilasmita.com/
Connect on WhatsApp: +91 9901187800
BUY from MITHILAsmita: ArtnHer https://www.artnher.com/
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MENTIONED IN THE CONVERSATION:
Madhubani is a town municipality and headquarter of Madhubani district. Madhubani is situated in the Indian state of Bihar.
UN Women Empowerment Principles award
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Host: Leekei Tang
Contact: hello (at) betterbusinessfounder.com
Music credits: Ukulele Fun by Liosound Music / Wooden Xylophone by Floraphonic