EP 16 - Katia Bassi Lamborghini's Chief Marketing Officer
MINDED podcast
English - November 25, 2018 02:05 - 31 minutes - 29.3 MB - ★★★★★ - 18 ratingsSociety & Culture Technology business leadership architecture art culture design entrepreneurship fashion science technology Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Katia Bassi is the Chief Marketing Officer of Automobili Lamborghini and the first woman ever to join the Lamborghini Board. She graduated in Political Science and Law and holds a Master’s from Columbia In this episode, Katia talks about how to use creative marketing to engage wealthy clients and what Lamborghini is doing to maintain its dominance in the super sports cars market.
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