#77 with Yonah Weiss: Building a Branding and Social Media Strategy to Scale Your Real Estate Portfolio

Millennial Millionaire Real Estate Podcast

English - September 21, 2020 16:38 - 41 minutes - 75.6 MB - ★★★★★ - 56 ratings
Investing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: #76 with Kaaren Hall: How to Reallocate Your Investments Outside the Standard Retirement or Savings Accounts

Next Episode: #78 with Engelo Rumora: Scaling His Turnkey Business to Achieve Financial Freedom

In this episode, Jonathan Farber interviews Yonah Weiss on his road from leaving teaching to pursue his passion for real estate to finding his niche in tax strategy. Yonah is a tax strategist specializing in cost segregation working in New York. In this episode, we get into topics like: understanding cost segregation, the cost segregation secrecy mystery, supercharging your business with social media, and more!

Top Takeaways:

What is cost segregation - 10:30 - 13:20

Cost segregation is an income tax deduction

The deduction takes the form of an advanced type of depreciation

Depreciation is a tax deduction the IRS applies simply for owning the property

Cost segregation is the most correct way to apply depreciation

This is because different aspects of the property depreciate at differing rates

Why cost segregation isn’t more common - 16:00 - 18:00

Most people just struggle to understand the concept or shy away from the unknown

There are very few scenarios where cost segregation doesn’t provide a benefit

Some simple math can determine the benefit that would be returned

Why social media can be the superpower for your business - 20:30 - 23:20