In this episode, Jonathan Farber interviews Matt Thomas on his journey from over a year ago when Matt was last on the show to scaling by more than 50% during the pandemic. Matt is a high performance residential broker in Chicago, IL. In this episode, we dive into topics like: jumping into action during a slowdown, scaling massively and effectively, creating and using drip campaigns, and more!


Top Takeaways:


Taking the opportunity to leap forward when everyone else is stopping - 11:00 - 12:00

The core elements of your business won’t change, so make sure you’re doing those regardless

In the areas that your competitors are backing off, position yourself to pick up the slack

This is the best way to extract extra growth relative to the market as a whole

How to handle massive scaling - 14:45 - 18:15

One of the biggest challenges is knowing when you need more people to stay efficient

Try to identify your maximum output - where can you no longer get your best result

Expanding should be a combination of new people for tasks and new systems for automation

Implementing drip campaigns and other ways to stay top of mind - 19:45 - 22:30

Your CRM should get you on the right path by allowing frequent touches

While you can get a bunch of leads cheaply from social ads, drip campaigns help convert leads

Once someone starts to engage, then you can bring full service to them and build the relationship

How to bring value to Matt Thomas:

Find him on social and engage

Resources:


buffer.com


lolo.gifts


Book by Steve Sims: Bluefishing


insiderealestate.com/kvcore


cloudcma.com/real-estate-agents


remine.com


Social Links:


bairdwarner.com/agent/106524-matt-thomas


linkedin.com/in/mattthomaschicago


facebook.com/mattthomas.bairdwarner


Connect With The host, Jonathan Farber Here!


[email protected]


LinkedIn: https://www.linkedin.com/in/jonathanfarber1/


Instagram: @jonjfarb


Facebook: https://www.facebook.com/jonathan.farber.9


Facebook Group: Real Estate Mentorship Mastermind


https://www.facebook.com/groups/860025821084224/


BiggerPockets: https://www.biggerpockets.com/users/JonathanF29


Youtube: https://www.youtube.com/channel/UCB8BJ8K5ILXdfOnsDWamVqw


Schedule a time to talk: https://calendly.com/jonathan-farber/1-on-1-with-jonathan-farber-mmtr


Apply to be a guest on the podcast here: https://forms.gle/YNmALHUvDvuMWVVFA