Mighty Roar Marketing Podcast
5 episodes - English - Latest episode: about 4 years ago - ★★★★★ - 4 ratingsThe Mighty Roar Marketing Podcast explores trends, insights, and best practices in marketing and digital advertising. Through our conversations with CMOs, marketing leaders and innovators, we'll highlight experience, tips, and tools that you can immediately put to use with your brand.
Visit us at mightyroar.com
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Episodes
4. Live-Streaming With Lights, Camera, Live's Stephanie Liu
April 14, 2020 23:28 - 33 minutes - 60.5 MBLately, you've probably noticed a significant increase in people "going live" across all social channels due to COVID-19. And while live-streaming is not necessarily new, our current situation has highlighted its value for engaging with your audience, generating excitement, and the power of less-scripted content. In this episode, we speak with Stephanie Liu, host of Lights, Camera, Live, to learn from her experience as a marketer and live-streamer. What You Will Learn In This Episode: H...
3. How to Leverage Podcasting in Your Marketing
July 15, 2019 11:46 - 40 minutes - 56.2 MBPodcasting has been around for a while, but it hit its stride as a viable channel for brands within the past year or so. This has prompted many brands to wonder how to work podcasting into their marketing plan. This episode’s guest is Andrew Allemann. Andrew is a podcasting expert and the founder of PodcastGuests.com, a service that both finds guests for podcasts and helps experts get booked on podcasts. We’ve used the service ourselves a few times for the Mighty Roar Marketing Podcast, an...
2. Brand Building With Monday Night Brewing
July 01, 2019 07:20 - 46 minutes - 81.8 MBIn this episode of the Mighty Roar Marketing Podcast, we’re speaking with Jonathan Baker, CMO of Monday Night Brewing. Monday Night is an Atlanta craft brewery that Jonathan and his two business partners founded in 2006. Since then their market has expanded, and they’ve experienced a lot of success, including winning a gold medal at the 2014 Great American Beer Festival, as well as a placing first in a blind taste test sponsored by Paste Magazine, in which they beat out over 150 other entr...
1. Getting Started With Influencer Marketing
June 10, 2019 05:00 - 37 minutes - 52 MBInfluencer marketing, as a category, has grown exponentially over the past few years and is projected to exceed $10 Billion in 2020. However, while influencers and their role in a brand’s marketing, whether it’s B2C or B2B, has become a more frequent discussion, there remains a great deal of uncertainty among marketers regarding how to get started and how to get the most out of it. In this episode of the Mighty Roar Marketing Podcast, we discuss how influencer marketing has evolved over th...
Introduction to Mighty Roar Podcast – Episode 0
January 14, 2019 12:41 - 2 minutes - 3.56 MBIn the course of running an advertising agency, we have so many great conversations with other agency owners, chief marketing officers, and marketing technology leaders that we thought there would be value in packaging some of those conversations and insights for you. Some quick notes about the format we have in mind: The podcast will consist of interviews and conversations with a wide variety of guests, each of whom will be involved in the marketing, advertising, and branding industry. ...