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#96 How Chinese micro-series are trying to reach international audiences
Middle Earth - China’s cultural industry podcast
English - February 08, 2024 02:00 - 48 minutes - 33 MBTV & Film Arts china chinese culture film movies music censorship ipo education the world of chinese Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Potentially succeeding where Quibi failed, several Chinese apps (DramaBox, Reelshort) alongside others (Pocket FM, Good Novel) are pushing for 1-minute episodes of micro-series. Often depicted as being of trashy quality, they do seem to attract some eyeballs. Yet, what are the creative conditions to produce such Fifty Shades-esque stories, and is the market where we think it is?
Featuring
- Jack Li: Scriptwriter
- Anaïs Clément : Actress and Theatre Maker
- Yang Tingting: TWOC - Journalist
To go further
- Middle Earth episode #59 China micro-series’s boom
- Middle Earth episode #08 How to Make a Movie in 14 Days
- High Stakes in Short Takes: China’s Booming Micro-Drama Business, article by Yang Tingting
- the international micro-series "The Double Life of My Billionaire Husband"
- the chinese micro-series 《我在八零年代当后妈》
Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch!
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With thanks to Sean Calvo for music support.
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