#94 Traditional Chinese Medicine – The Needling Truth

Middle Earth - China’s cultural industry podcast

English - December 08, 2023 02:00 - 39 minutes - 26.9 MB
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Previous Episode: #93 Invisible Summit: One Blind Person's Journey to 8,848 Meters

Next Episode: #95 Chinese Web Novels: The Hidden Golden Goose? (Publishing industry - part 2)

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With a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force to be reckoned with in China. How did the field keeps reinventing itself and why does Chinese youth gets more attracted by it?

Featuring
- Martin Eriksson : TCM doctor
- ShaoYefan (邵叶凡) : TWOC - freelancer
- Wu Yanmin : Ori-Bio - Co-founder

To go further
- Middle Earth episode #82 Understanding China’s national park & scenic areas
- Bitter No More: How Young Chinese Became Obsessed With TCM, article by Shao Yefan

Middle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next film or look for a specific talent, please get in touch!

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With thanks to Ren Jiayin for production assistant, Wu Daozhi for fact-checking, Kian2018 for picture illustration and Sean Calvo for music support.

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