What does the real-world impact of real-time analytics actually look like? To find out, we sat down with Dan Chick, CTO of Zipabout, who’s been working to improve the UK’s public transit experience through personalized travel information and real-time mobile updates.

We asked Dan how incorporating real-time analytics revolutionized Zipabout’s business, how the company overcame challenges in adopting a microsecond mindset, and what advice he’d share with fellow businesses looking to achieve data analytics at speed.