Microphone Money
44 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 4 ratingsThis show is all about making your full-time living as a podcaster using "custom podcasting", a concept that has changed my life and is not being talked about anywhere else.
If you want to podcast full-time and change the way you make your living tune in now and get started!
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Episodes
OFI 1281: How Multi-Level Marketing Is Saving Farms | Corey Strothman | Conklin Company
January 14, 2022 07:30 - 45 minutes - 41.3 MBOur guest today is a 4th generation farmer, and he is trying to reclaim a farming operation that was lost in his family so that the operation can go into the 5th and 6th generations and beyond. Corey Strothman has an interesting story of growing up on his families farm and then his father having to stop farming independently and lease out their ground when Corey was ten years of age. For about 22 years Corey's father actually farmed the family ground for another farmer who was leasing it ...
MMP 043: Final Episode Of Microphone Money & Why Does Your Future Client Need A Podcast
May 04, 2020 06:30 - 35 minutes - 32.8 MBThere are a lot of reasons "why" your future clients should have a podcast to share their message. In this episode of Microphone Money we will talk about what questions to answer for them, and the best ways to do this. I will also explain why this is the final episode.
MMP 042: Who Will Be Responsible For Growing The Show?
April 27, 2020 06:30 - 25 minutes - 23.5 MBA new podcast is not going to grow on its own. Creating the show and publishing it is only about 10% of the work. To get maximum growth, somebody is going to have to promote and market. Who is that person going to be - you or your custom podcasting client? In this episode we will talk about how and when to deal with this issue.
MMP 041: Why You Should Charge Per Interview Rather Than Per Episode
April 20, 2020 06:30 - 23 minutes - 22 MBThere are some small details that I failed to recognize in my first couple of custom podcasting contracts. In today's episode I want to tell you what they were, and advise you on how to structure these details in your custom podcasting contracts.
MMP 040: How Long Should A Custom Podcast Contract Length Be?
April 13, 2020 06:30 - 40 minutes - 36.9 MBWhen you are negotiating a contract for a custom podcast with a client, the length of that contract is going to mean a lot to you. With such a rapidly evolving business coupled with a lack of understand of how podcasting works, you need to really worry about this part of the contract to keep this a win/win situation.
MMP 039: The Status Of My Podcasting Business
April 06, 2020 06:30 - 26 minutes - 24.6 MBThe world's response to Covid-19 is unprecedented. When it comes to how downturns are going to impact you in your future custom podcasting business, I am the canary in the coal mine for you. Today, I'll give you another status update on the business and help you to know what to expect when you are out on your own.
MMP 038: What If A Client Wants You To Be Exclusive?
March 30, 2020 06:30 - 33 minutes - 30.4 MBSometimes clients are going to want you to be 100% exclusive with them, and other times there will be degrees of exclusivity that are either expressed or implied. In this episode we will talk about identifying those, what opportunities they could cause you to miss and how to charge clients for this opportunity cost.
MMP 037: How To Convince Your Spouse You Are For Real
March 23, 2020 06:30 - 31 minutes - 29.1 MBI've had this topic on my list for a while, and considering our current circumstances with the coronavirus and what is happening with our economy, I thought now would be a good time to cover this. Becoming a full-time podcaster is a crazy idea, and it is very unconventional. And if this is what you are striving for, your spouse might have a lot of reservations. And, considering our current circumstances, they might be right. I have been speaking with advertising agencies as well as publ...
MMP 036: The Coronavirus - Exposing Business Vulnerabilities
March 16, 2020 06:30 - 49 minutes - 44.9 MBI have always had contingency plans for my podcasting business because I have always known that clients will come and go, and that an economic downturn could really impact this business. While I haven't had any clients pull out yet, I am preparing for the worse during this Coronavirus outbreak. Regardless of your opinion of our nation's response to this, the response is going to negatively impact our economy. So, what can be done? I'll explain to you what I am preparing for in this ep...
MMP 035: Turn Podcast Guests Into Clients
March 09, 2020 06:30 - 44 minutes - 40.5 MBI know that you are probably in a hurry to get your custom podcasting business up and running and to change your lifestyle. I don't blame you one bit. However, there is an area of this business development where we need to slow down and play the long game. That is developing relationships with potential clients. In this episode I want to tell you why it is so much more valuable to have a potential client on your show as a guest rather than just sending them a proposal. I will break down...
MMP 034: An Interview With A Create Director About Making Custom Podcasts With Advertising Agencies
March 02, 2020 07:30 - 32 minutes - 30 MBIn today's episode I am privileged to conduct the second ever interview on the Microphone Money Podcast. I will be speaking with Steve Silver, the creative director who was in charge of one of my custom podcasts, The Corn Revolution Podcast. Steve will speak with us about who to connect with when seeking to work with an advertising agency. He will also talk about the value of using a podcast as part of an advertising campaign, and why he values podcast hosts to deliver content in this me...
MMP 033: How To Find The Advertising Agencies That Could Lead You To A Custom Podcasting Client
February 24, 2020 07:30 - 50 minutes - 45.9 MBWe all need to be efficient in the growth of our podcast businesses. One method of efficiency is to find an influencer who will champion your show and ideas for you. This can be accomplished by developing relationships with advertising agencies. In today's episodes I am going to share my tips and tricks for doing this, and walk you through how I locate these agencies.
MMP 032: Don't Cheat Yourself Out Of Revenue
February 17, 2020 07:30 - 54 minutes - 49.8 MBIf your podcast is niched or about a topic that does not flow with the news cycle it has lasting value. When you advertise for somebody on your show you need to charge up front not just for the exposure the company will get during the paid campaign, but also for the future value they will receive from your evergreen content and promos.
MMP 031: When To Work For Free
February 10, 2020 07:30 - 1 hour - 59.7 MBAll of us who are building a podcasting business are already doing a lot of work for free. What do we do when what could be a paying client wants us to do work for no financial compensation? In this episode of the Microphone Money Podcast we are going to explore this situation and talk about when to say "yes" and when to say "no". We will also talk about how to say "no" in a very respectful way, and why you should not feel guilty about that.
MMP 030: Build Your Podcasting Business In Phases
February 03, 2020 07:30 - 51 minutes - 46.8 MBI will admit that I can get carried away with making money at times. This might seem counter-intuitive considering this is a show about starting a business, and making money is the life blood of a sustainable business. However, there are times when you can focus on money too much, and that might be a setback for your business or worse. This is why I want listeners of this show to start at episode #1. I want you to see that this is a process with a foundation that you build upon. You ca...
MMP 029: Authenticity In Advertising
January 27, 2020 07:30 - 41 minutes - 38 MBIn episode #21 I talked about how to make money from advertisers, and I mentioned just a little about what I am discussing today. That was a long episode, and there just was not enough time for me to include everything I wanted to say about how you go about selecting your advertisers. I would be remiss if I did not cover this topic on the show. I think that as a medium we owe it to our listeners, to our advertisers and to our fellow podcasters to do this right.
MMP 028: How To Grow Your Show And Increase Downloads
January 20, 2020 07:30 - 1 hour - 68.2 MBSince I started the Microphone Money Podcast I have become very active on Facebook and Twitter in the world of podcasting. There are several groups on Facebook that I scan at least once per day looking for questions that I need answers to or questions that I can answer. I do the same with Twitter only I have to watch individual people that I follow which makes it more of a challenge. I have seen a lot of posts and questions stating something similar to "I've got 6 episodes out now, and I...
MMP 027: How To Put Your Guests At Ease
January 13, 2020 07:30 - 42 minutes - 38.7 MBA good guest can make a great episode for you. A bad guest can make a horrible one. If you have a guest who is extremely nervous, and it is impacting your ability to put together a good show there is something you can do about this. Learn to put your guest at ease and to level off the adrenaline spike they will feel by being interviewed for your show.
MMP 026: How To Make Money From Advertisers On Your Podcast
January 06, 2020 07:30 - 1 hour - 72.7 MBI have been seeing a lot of questions about how to find and charge advertisers on Facebook. I thought I would address this question in today's episode. I am going to cover what a CPM model looks like and how it works. Why I abandoned the CPM model. And some tips and tricks for finding and connecting with advertisers.
MMP 025: Creating A System For Interviews On Your Podcast
December 30, 2019 07:30 - 56 minutes - 51.6 MBAs you are building your custom podcasting business, I highly suggest starting out with an interview based show under your industry umbrella and focused on your niche. There are a variety of reasons I suggest starting with an interview based show, but let me just say here that there are so many positives to developing your business that can come from this, I think it is the only way to develop this business. If you are going to create an interview based show, there will be challenges. ...
MMP 024: Authoring A Book To Win A Custom Podcasting Contract | Suzanne Doyle-Ingram | Prominence Publishing
December 23, 2019 07:30 - 38 minutes - 35.2 MBToday is the first ever interview featured on the Microphone Money Podcast. The bulk of the information for this episode will be found in the audio recording and not here in the show notes. I have Suzanne Doyle-Ingram on the show. She is an author and the owner of Prominence Publishing. She consults with people on writing their books, publishes and helps people along the way. She has a lot of great ideas about leveraging your book to gain contracts and to be seen as the expert in your ...
MMP 023 : Part 3 - The Reasons For Creating An Interview Based Podcast
December 16, 2019 07:30 - 34 minutes - 31.1 MBAt some point in your journey you are going to have an idea about hosting a podcast for a major corporation. You are going to try all sorts of different methods to reach the decision maker that can actually make this happen for you only to hit road block after road block. Today I will discuss how an interview based podcast can help you avoid all of those road blocks and actually get to the person you are seeking.
MMP 022 : Part 2 Of - The Reasons For Creating An Interview Based Podcast
December 09, 2019 07:30 - 32 minutes - 30.2 MBThis is part 2 of my 3 part series on building a platform when you are brand new and have no talent or expertise. In today's episode we will focus on how having an interview based show will help you to build a very unique and very valuable network.
MMP 021 : The Reasons For Creating An Interview Based Podcast
December 02, 2019 07:30 - 38 minutes - 35.5 MBThe reasons I focus so much on an interview based show is pretty simple. Here is a list of the reasons why I am a proponent of this format: When you start out, you are going to be brand new with no platform You are unlikely to have enough expertise when you first begin to fill 52 episodes per year with your own knowledge We are building a business, and having experts on your show as guests helps you to build your network When you approach a large company for an interview, the people ...
MMP 020: "Paying" Listeners For Guest Suggestions
November 25, 2019 07:30 - 35 minutes - 32.5 MBIf you are looking at a few options, paying your listeners to help you find guests might be the best one of all of them. Compare it to hiring a booking agent or assistant. There is a good chance that you are not going to find an assistant that knows your industry umbrella and particularly your niche. But, you listeners absolutely will. Your listeners are just like you. And they are just like your other listeners. So, there is a great chance that if they suggest a guest, this is a gue...
MMP 019: How To Find Guests, Week After Week After Week After......
November 18, 2019 07:30 - 39 minutes - 35.8 MBWhy You Should Be Jealous Of Solo Shows If you plan on making a show that is just you, you might be able to skip this episode. And, you should realize how lucky you are. You aren't lucky because you don't have to interview guests. Guests are great, and they are very valuable to you future business (more on that later). But, if you are going to rely on guests, week after week, then you better have good system for lining them up. This is a logistical challenge that can add some stress. ...
MMP 018: How To Talk On The Microphone And Not Sound Nervous
November 11, 2019 07:30 - 31 minutes - 28.6 MBWhen you first get started, you are going to sound nervous. If you have never done this before, and possibly even if you have, you will have that shake and quiver in your voice that will give you away. So, what can you do to get rid of this? Well, I've got a simple answer that you will probably not like - start making regular episodes and power through it. Nope, I don't know any tricks other than just doing the work. And, I cannot tell you what your magic number is. But at some point y...
MMP 017: How To Come Up With Content Ideas
November 04, 2019 07:30 - 41 minutes - 37.8 MBComing up with content ideas can be a stressful experience, or it can be a rewarding one. This is different than booking guests and getting interviews done. This can still stress you out. But at least if you know what topics you want to cover and when, that part of the planning does not have to add to your stress. So, think of it in terms of your total episodes for a year. If you are doing a weekly show, my minimum recommendation, then you only have to come up with 52 episode ideas per...
MMP 016: How Frequently Should You Publish Episodes
October 28, 2019 06:30 - 44 minutes - 40.9 MBIn all honesty, there are no shows that I listen to that do not have a regular publication schedule that they stick to. I do know of some story telling podcasts that only come out once every month and a half or so that are seeing success. However, that is a completely different animal than we are dealing with when it comes to building a custom podcasting business. So, for now, I am saying once per week - minimum. The reason why this is so important to me is the professionalism that it e...
MMP 015: Intro's And Outro's, What Is Your System?
October 21, 2019 06:30 - 35 minutes - 32.5 MBDo You Even Need An Intro I think the quick answer to this is "no". I certainly have intro's for each of my shows, but that is just me. There are a lot of shows where the host just starts talking and it is fine. This is especially true for niche podcasts, and it is another one of the reasons why making a niche show is so great. If your content is great, you can almost get away with anything. With all of that said, most of the shows that I have ever listened to have an intro. It just...
MMP 014: Choosing The Title Of Your Show
October 14, 2019 06:30 - 38 minutes - 35.5 MBBefore we get caught up in picking a name for your show, we should talk about what the purpose of the name will be. It is important to keep the fact that we are building a podcast business at the forefront of our minds. If we were naming a podcast that was only a hobby or a passion project this would be a much less important decision. But if we are building a business more consideration needs to be given to this. Here is the good news - I don't think that this decision is so crucial tha...
MMP 013: How To Pick The Topic Of Your Niche Podcast - Go Get A Coffee!
October 07, 2019 06:30 - 44 minutes - 41.1 MBIf you are going to start your custom podcasting business and follow the method I teach, you will need to start with a niche show that is within the industry umbrella you want to serve. In today's episode we will look at how to choose that niche, how to test its marketability and how to determine if it fits into the parameters we are looking for to start setting yourself aside as an industry expert.
MMP #012: Why You Should Write Down Your Goals When You Are Starting Your Podcasting Career
September 30, 2019 06:30 - 47 minutes - 43.9 MBThere is an old adage that says something to the effect of "If you don't know where you are going how can you ever get there"? That is probably not exactly correct, but the point remains that you need to determine where it is you would like to wind up. If you do this it is just a matter of figuring out the path to get there and following it. Simple Right? Not So Much.
MMP 011: Never Do This If You Are Starting A Podcast Business
September 23, 2019 06:30 - 1 hour - 55.6 MBIf you are going to start your own custom podcasting business, do not launch episode #1 of your own podcast until you have banked at least five shows and you are totally committed to never missing a scheduled episode. In this episode of the Microphone Money I explain why this is so important when you are starting your podcast business and career. Affiliate Links Related To This Episode: Do The Work by Steven Pressfield: https://amzn.to/2M5pGsW
MMP 010: Be Careful Who You Share Your Vision With
September 16, 2019 06:30 - 1 hour - 69.1 MBIf you have never started your own business before, and you have a creative idea there are going to be a lot of people who won't see your vision. Should you even disclose to them what you are trying to do? Today we will talk about why you might not want to do that, what black crabs are and who you should tell about your idea.
MMP 009: Using LinkedIn To Develop Your Custom Podcasting Business (Part 2)
September 09, 2019 06:30 - 39 minutes - 36.5 MBLinkedIn is a great platform for building a custom podcast business. I am not an expert about all the inner workings of LinkedIn. So, if you have come here to learn about the pros and cons of regular vs. premium membership, you will not find your answer. I have built my custom podcasting business using the connecting and networking ability that LinkedIn offers me for free. I am going to teach you how to do what I have done for this business type. Make sure you listen to episode #0...
MMP 008: Using LinkedIn To Develop Your Custom Podcasting Business (Part 1)
September 02, 2019 06:30 - 37 minutes - 34.2 MBLinkedIn is a great platform for building a custom podcast business. I am not an expert about all the inner workings of LinkedIn. So, if you have come here to learn about the pros and cons of regular vs. premium membership, you will not find your answer. I have built my custom podcasting business using the connecting and networking ability that LinkedIn offers me for free. I am going to teach you how to do what I have done for this business type.
MMP 007: Podcast = A Place To Practice Being A Thought Leader, Build A Network And Practice Pitching Ideas
August 26, 2019 06:30 - 54 minutes - 50.3 MBYou are probably not going to be an overnight success with your podcast. And, if you are trying to build a custom podcasting business you will likely be producing content for a year or more before you develop the confidence, professionalism and catalog that will get you noticed. But during this time you are going to be developing skills that will allow you to hit the ground running when companies start looking for podcast hosts. And, you will be creating a network and putting yourself ...
MMP 006: Wow, A Niche Podcast Is Going To Change Your Life!
August 19, 2019 06:30 - 1 hour - 58 MBI just got back from Podcast Movement 2019 in Orlando, Florida. This was a great conference in a great location. More importantly it reinforced everything we have been talking about on this show. Podcasting is about ready to explode with opportunities for those of us who are ready. The numbers of listeners is about to spike, and the number of companies who are going to be making their own podcasts is also about ready to spike. Get Ready!
MMP 005: Establishing Credibility In Your Niche And Building Your Resume From Day One
August 12, 2019 06:30 - 35 minutes - 32.6 MBMy Personal Philosophy I strongly believe in establishing credibility and having experience to fall back on if you want to be a thought leader on a topic. If you are going to pursue the world of podcasting and speak on a specific topic, then you, by definition, are striving to become a thought leader. So, the advice you will get from me is to have experience in what you are talking about. Today we will talk about getting that experience at the same time that you are building credibilit...
MMP 004: A Ph.D Couldn't Do This (But A Generalist Could)
August 05, 2019 06:30 - 29 minutes - 26.7 MBHave you ever heard the phrase "jack of all trades, master of none"? What image does that conjure up in your mind? If it is the image of someone who never really succeeds because they are not specialized, I would say that you had the normal reaction. Today we will talk about why being a generalist in the industry of your choice is so valuable if you want to create a custom podcasting business. We still want to start out with a niche podcast. But if you love your topic area and can have...
MMP 003: Opening Doors With Your Podcast
July 29, 2019 06:30 - 48 minutes - 44.4 MBIf you are going to be a content producer you need to create something compelling enough that people will want to consume it. How do you do that? One answer to that question is to engage with very compelling people and borrow both their expertise and sometimes their platform. If you look at John Lee Dumas' story of how he built Entrepreneurs On Fire to the levels it has reached, it all started with getting very compelling people to appear on his show. You might be reading this and ...
MMP 002: Whatever Your Interest Is, You Can Make Money Podcasting About It
July 22, 2019 06:30 - 21 minutes - 19.3 MBIn this episode we will delve into how you pick what your podcast topic will be. We will talk about not being a big fish in a small pond, but being the only fish in a small (but growing pond). This is an essential episode on the way to developing your custom podcast business. For a much more expanded blog post on this episode sign up for our premium content by becoming a member of the Microphone Money Membership Website.
MMP 001: How I Built My Podcasting Business
July 17, 2019 21:23 - 35 minutes - 32.6 MBHello and welcome to custompodcasting.com and the Microphone Money Podcast. I really appreciate you visiting our site and subscribing to the show. My name is Matt Brechwald, and this is the not the first time that I have done an initial episode, introducing a podcast. As a matter of fact, I have done this very same thing on three different shows: Off-Farm Income The Corn Revolution Podcast The D&B Supply Radio Show & Podcast Doing an introductory podcast or blog post is always fun ...