Social Media Strategy: An Integrated Approach

Michael Boezi: Consider the Source

English - May 21, 2019 16:22 - 21 minutes - 19.7 MB - ★★★★★ - 1 rating
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Previous Episode: LinkedIn for Blogging: Challenges and Opportunities

Next Episode: The Starbucks Star Rewards Program: Data-Driven Marketing at Its Best

Get your social media strategy in order! Here’s a rapid-fire, integrated strategy that can apply to any small business – a capstone to my series on content strategy for social media.

I cover each of these platforms, categorized:

Social Media Must-Haves: Twitter, Facebook Business Page, and LinkedIn. Ignore Google Plus – it folded in April 2019.
Images and Video: YouTube, Instagram, Pinterest, Snapchat, and Slideshare
Social Blogging: Medium and LinkedIn Pulse
Social Ad Strategy: Twitter Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Pinterest Ads
Curated Community: Facebook Groups, Google Hangouts, Houseparty, and Bebo
Live Video: Periscope (part of Twitter now), Facebook Live, and Facebook 360
Other Platforms to Consider: Ello, Anchor, Musical.ly (now called Tik Tok), Quora

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