Social Media Marketing: Choosing the Right Content
Michael Boezi: Consider the Source
English - March 14, 2019 16:00 - 14 minutes - 13.3 MB - ★★★★★ - 1 ratingBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Social Media Marketing: 4 Strategies for Channel Selection
Next Episode: Twitter for Business: Is It Right For You?
Social media marketing is an optimization problem. You want to focus on the right activities, in the right channels, to maximize your impact. But none of this will happen without the right content. There are three considerations in finding the balance between 1) what you can produce, and 2) what your audience wants.
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