Content Strategy Is Teaching
Michael Boezi: Consider the Source
English - September 12, 2019 14:00 - 11 minutes - 10.6 MB - ★★★★★ - 1 ratingBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Back at the Mic: 3 New Series
Next Episode: Teaching Your Customers: 4 Key Principles
When you educate your customers, you can lead them to a better, more informed purchasing decision. One that they feel good about – and one that sticks. That means that you are an educator. In running your content strategy, can you think like a teacher?
There are four key factors to producing good educational content: Structure, Sequence, Pacing, and Resources. So let's dig in and start to educate your customers!
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