The Future of Livestreaming is Not Where You Think - MGR Unplugged Podcast

The battles to own the platforms and audiences of the future are never ending, but one of the most important but least talked about is the battle for user generated live stream content.

Amazon is an incredibly strong platform, their biggest weakness is that they do not have any plays in social commerce, which will take over eCommerce in the coming years. Twitch is their golden ticket to change that, but they need to make changes to platform in order for it to become a part of the mainstream.

The biggest chasm Twitch is currently trying to cross is erasing the stigma of being a video game streaming platform to being a anything streaming platform, which they are doing.

If Twitch can grow beyond gaming and into being 'the' streaming platform in the age of social commerce, fully connected to Amazon's back end infrastructure fro fulfillment and payments, the sky's the limit for what the platform can be.

What do you think?  Take a listen and let us know your thoughts.

Want more?

Subscribe to The Edge eComm Digest and receive weekly news directly in your INBOX >

Check our other stuff out too:

This episode is brought to you by MGR Agency. Scaling marketing for leading digital brands.

If you liked this episode, please share it with your friends.  If you REALLY liked it, please leave us a positive review on your favorite podcast platform.  Thank you for watching or listening!