Marketing in the Metaverse with Allison Ferenci
Tech To The Future with Francis Hellyer
English - March 04, 2022 18:00 - 20 minutes - 13.9 MB - ★★★★★ - 1 ratingTechnology metaverse metaverse podcast web 3.0 future technology futurism technology robotics space Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Allison Ferenci is the co-founder and CEO of Camera IQ, the world's first augmented reality platform for camera marketing. Working with top brands such as Nestle EA and Atlantic Records the company quickly and easily creates augmented reality experiences for various social platforms including Facebook, Instagram and Snapchat. In this in-depth conversation, Allison gives listeners insight into how she considers augmented reality as a gateway to the metaverse; discusses the use of the camera for AR, XR and expression; and gives her advice on how brands can adapt their marketing strategies in the metaverse.