William Green, Co-Founder of L’Estrange London / Menswear Essentials

In a world of hyper-convenience and overconsumption L’Estrange London wants to strip away complexity from your everyday, allowing you to do more with less. Their modern clothing system comprises comfortable, timeless, versatile pieces that can be worn in multiple scenarios. They make clothes to look effortlessly smart for life - whether it be a coffee, a meeting, or drinks - never overdressed, never underdressed. This menswear brand believes the future of retail exists in creating more than just a regular store experience. With 'The L'Estrange Apartment' they collaborated with several different brands that reflect their aesthetic and ethos to create a home-from-home experience - a more relaxed space to explore their world and clothes.

The world is over producing, and the output of the textile industry has doubled in the last 15 years to 100 billion units per year. Most of this will end up in landfill and it’s being accelerated by our disposable mindsets and rapidly decreasing times garments are worn. We need to move to a place where we buy less and buy better. Season after season, traditional fashion says we should discard and buy more. Isn’t it time for change? L’Estrange London spend three times longer designing and testing their products, to create truly versatile and timeless clothes that do more. They design your clothes to last, and they want you to care delicately for them.

In this episode of the MenswearStyle Podcast we interview L’Estrange London Co-Founder, William Green, about where the brand name originates from and the story of how the brand was born, which began with a simple smart and stylish men's hoodie. After reaching out and sending samples to fashion stores around the world - and attending clothing trade shows - they were quickly picked up and stocked by the likes of Colette, Saks Fifth Avenue, Isetan and The Shop at Bluebird. With a product design approach to menswear, they don't follow the seasonal approach the majority of the industry abides by. This direct-to-consumer brand is on a mission to simplify the male wardrobe with comfortable and effortless clothing which can be worn for most scenarios. Peter and William also discuss sustainability and how the Covid-19 pandemic has affected trading for L'Estrange London.
 
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