Vasilij Brandt, Co-Founder of Nordgreen / Sustainable Watches

Nordgreen is a watch company which blends Scandinavian minimalism with the fine craftsmanship of leading Danish designer Jakob Wagner. Based in Copenhagen, the brand has created more than a mere watch. Each of their timepieces has a unique story, inspired by local design thought, sustainability and warm generosity. The company is founded by Pascar Sivam and Vasilij Brandt, two ex-consultants and e-commerce professionals with extensive experience in growth strategies, cross-border eCommerce, and supply chain & operations.

In this episode of the MenswearStyle Podcast we interview Nordgreen Co-Founder Vasilij Brandt about his career, background and the founding story of his watch brand which launched in 2017. The Scandinavian watchmaker has Danish design and sustainability as its two main foundations. With the brand name itself, 'Nord' represents their Nordic heritage, and 'Green' represents sustainability. Our host Peter Brooker and Vasilij also chat about leaving a secure job to start a new brand without funding, why true sustainability goes beyond the product, winning a Red Dot Design Award, and why the brand chose to work with designer Jakob Wagner.

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