Paul Adrian, Founder of Mojo Skin & Haircare

Mojo Skin & Haircare is a made in Britain premium hair styling and grooming range for men which combines pro-salon product performance with a luxury fragrance. The brand offers premium products at an affordable price, and are sold in over 3,000 stores across the world including the UK, Australia and New Zealand. The Mojo range consists of four hero hair styling products: Styling Cream, Defining Paste, Fibre Shaper, and Moulding Clay. In addition to this, there is a Shampoo, Conditioner and Beard Oil. Andrew Gerrie, co-founder of LUSH was an early investor in the company, and Mojo won the 2016 Great British Design Award and featured in the government’s UK Trade & Industry global programme.

In this episode of the MenswearStyle Podcast we interview Mojo Skin & Haircare Founder Paul Adrian about the history of his men's grooming brand which he started after spotting a gap in the market for a fragranced premium professional salon product. He wanted to create a brand that encapsulated everything he loved such as music, motorcycles, guitars, cigars and retro style, which is reflected in the black and gold packaging. Our host Peter Brooker and Paul also chat about how to create a great challenger brand, the importance of branding for marketing, how to present samples to retailers, and financing large production orders.   

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