James Eden, Founder of Private White V.C. / Handmade Menswear

Private White V.C. is an iconic British menswear brand, committed to producing garments of the highest quality, all manufactured in its very own factory nestled in the heart of Manchester. Private Jack White was a true English gentleman and World War One military hero. Awarded the Victoria Cross in 1917, he returned to Manchester as an apprentice at the factory which now carries his name, eventually becoming its owner. The business, now owned and managed by Private Jack White’s great grandchildren, proudly utilises the finest British materials and craftsmanship, sourcing fabrics from local mills and employing traditional manual production techniques. The collection is designed by former head of Dunhill menswear, Nick Ashley and is directly inspired by Private Jack White’s wardrobe. With meticulous attention to detail, emphasis on high quality local materials and a classic aesthetic, Private White V.C. is a brand for the modern gentleman who demands integrity, style and durability from his clothing.

In this episode of the MenswearStyle Podcast we interview James Eden, Founder of Private White V.C. about the founding story of his made in Britain menswear brand he named after his great-grandfather, Private Jack White. The business is also the last remaining clothing factory in Manchester's Cottonopolis, once the centre of the cotton industry. Our host Peter Brooker and James also chat about what an average working day looks like, creating PPE for the NHS, brands that aren't transparent on where their garments are manufactured, and showing customers a behind the scenes view on social media.

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