On this episode, Brenda is joined by Marilyn Power, Director of Sales & Marketing, Delta Ottawa.

Brenda and Marilyn talk about the importance of each vertical within the sales and marketing department and how they come together when evaluating a business opportunity. 

Discussed in this episode:

What does a Director of Sales & Marketing do? How a hotel evaluates new business opportunities  Bedroom block and arrival patterns Food & Beverage  Concessions: What is reasonable? Negotiating: Understanding the value of your group  Marketing and Advertising  Leadership

Key Learning: Knowing the value and opportunity for potential business from both perspectives: Hotel vs Meeting Architect

 

➡️ The Meeting Architect Podcast is proudly brought to you by The Howes Group