Noah Labhart hosts Code Story, which is all about exploring the human side of building a tech startup - in the words of the founders themselves. 

As CTO and co-founder of Veryable, Noah has the first-hand knowledge and experience needed to ask the right questions. And in each episode, he walks listeners through how guests went from an idea sketched on the back of a napkin to a fully functioning product with thousands of users. 

Inspired by How I Built This with Guy Raz, Noah consciously kept a high bar on quality from day one. Interviews are edited to craft a narrative arc. Introductions are carefully scripted to set the scene. Hand-picked backing music helps convey the key stages of each guest’s journey. And all this is pieced together and promoted with the help of a dedicated podcast team.  

All that effort and investment is now paying off. Code Story has continued to build momentum throughout its second season and has now secured sponsorship from numerous different brands.

In this interview, James chats to Noah about leading a podcast team and the parallels that exist between starting a company and starting a podcast.