Bahar translates to spring, which is the time of year when everything gets refreshed and blooms back into life. After 10 years of working in the fashion industry, Bahareh Banisadr realized the detailed attention given to caring for each item of clothing is instantly lost once the item reaches home. This inspired her to create a range of products that offer fast, effective, and convenient aftercare for fashions.


The mission is simple: make fashion care easy and accessible for everyone. Millions of clothing items are prematurely discarded every year. Be Bahar believes that sustainability can start with preservation. The company’s products work together to repair, refresh, and rebloom your favorite fashions with simple steps that anyone can do.




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