PLANT CEO #41 - The rise of NoLo brands: Zoey from Fungtn

Anant Joshi

In this episode we talk with Zoey Henderson, Founder of Fungtn. Fungtn are brewing craft beer to 0.5% alcohol, which can be classified as alcohol free. It is also brewed with medicinal mushrooms to give it that little bit of an extra USP. Millennials and Gen Z's are adopting to NoLo brands more than any other audience segment.  This is due to the availability of information around the toxicity and harm caused in the body when excess alcohol is consumed as well as  potential shaming on social media. Having spent her career in hospitality she was primed to create this unique brand and flavour profile that is also vegan and gluten free.
https://www.fungtn.com/
References:
https://www.nationalgeographic.com/culture/food/the-plate/2015/11/06/guinness-fish-bladders-and-4-other-animal-secrets-in-your-food/
Paul Stamets: https://en.wikipedia.org/wiki/Paul_Stamets and https://fungi.com/
Ram Dass: https://en.wikipedia.org/wiki/Ram_Dass
John Hopkins Study: https://www.hopkinsmedicine.org/news/newsroom/news-releases/psychedelic-treatment-with-psilocybin-relieves-major-depression-study-shows
Kings College London Study: https://www.psychologytoday.com/gb/blog/the-athletes-way/201912/psilocybin-four-important-takeaways-clinical-trial

About PLANT CEO
More people are choosing to follow plant-based diets. Exciting new startups are disrupting this space by creating innovation in food, direct to consumer food delivery services, clothing, health care products and restaurants. We will be interviewing plant-based CEO’s and established leaders in their own fields. Hear what drives these entrepreneurs, why they became vegan and learn more about their companies.
https://www.plantceo.com/

https://www.listennotes.com/e/2b4806d414cb438b88eb48a548076488/