Gathering, Understanding, and Leveraging Insights with Muriel Siadak, PAC
Medical Affairs Unscripted
English - November 23, 2021 14:56 - 34 minutes - 63.8 MBLife Sciences Science Health & Fitness Medicine heor oncology pharma rwe biotech clinicaldevelopment datageneration lumanity medicalaffairs medicalcommunications Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Our host Peg Crowley-Nowick, PhD, MBA, Founder & President of Zipher Medical Affairs and Muriel Siadak, PAC, Senior Medical Director at Seagen Inc., spotlight the ever-increasing value and impact of insights on product strategy, positioning, and tactics. As Medical Affairs (MA) teams are now more than ever asking deeper, multifaceted questions to gain insights about the drivers of patient and healthcare professional decisions, Ms. Siadak, shares her vast experience in MA to help us explore the importance of ensuring that insights are appropriately gathered, disseminated to and discussed with internal stakeholders, and leveraged cross functionally.
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